--- title: Blogs by Active Profile - Marketing, PR & Comms Agency | Amy Hardman description: Client Director --- [![Active-Profile-logo_pastel-pink](https://blog.activeprofile.co.uk/hubfs/Logos/Active-Profile-logo_pastel-pink.svg)](http://www.activeprofile.co.uk/)   - [About us](https://activeprofile.co.uk#section-1) - [What we do](https://activeprofile.co.uk#section-2) - [Work with us](https://activeprofile.co.uk#section-3) - Get in touch ## News & updates from Active Profile [![](https://blog.activeprofile.co.uk/hubfs/MIPIM%20comms%20-%20how%20times%20have%20changed.jpg)](https://blog.activeprofile.co.uk/mipim-comms-how-times-have-changed) ## [MIPIM comms: how times have changed](https://blog.activeprofile.co.uk/mipim-comms-how-times-have-changed) [Read more](https://blog.activeprofile.co.uk/mipim-comms-how-times-have-changed) [![](https://blog.activeprofile.co.uk/hubfs/OUR%20%E2%80%98ALL%20IN%E2%80%99%20APPROACH%20TO%20FOSTERING%20A%20POSITIVE%20MATERNITY%20CULTURE.png)](https://blog.activeprofile.co.uk/our-all-in-approach-to-fostering-a-positive-maternity-culture) ## [Our ‘all in’ approach to fostering a positive maternity culture](https://blog.activeprofile.co.uk/our-all-in-approach-to-fostering-a-positive-maternity-culture) [Read more](https://blog.activeprofile.co.uk/our-all-in-approach-to-fostering-a-positive-maternity-culture) [![](https://blog.activeprofile.co.uk/hubfs/MIPIM%202025.png)](https://blog.activeprofile.co.uk/mipim-toolkit) ## [MIPIM 2025: our toolkit for success](https://blog.activeprofile.co.uk/mipim-toolkit) [Read more](https://blog.activeprofile.co.uk/mipim-toolkit) [![AP Recommends February 2021](https://blog.activeprofile.co.uk/hubfs/FEBRUARY%202022.png)](https://blog.activeprofile.co.uk/ap-recommends-whats-got-us-talking-in-february) ## [AP Recommends – what’s got us talking in February?](https://blog.activeprofile.co.uk/ap-recommends-whats-got-us-talking-in-february) [Read more](https://blog.activeprofile.co.uk/ap-recommends-whats-got-us-talking-in-february) [![AP Recommends January 2021](https://blog.activeprofile.co.uk/hubfs/JANUARY%202022.png)](https://blog.activeprofile.co.uk/ap-recommends-whats-got-us-talking-this-month) ## [AP Recommends – what’s got us talking this month?](https://blog.activeprofile.co.uk/ap-recommends-whats-got-us-talking-this-month) [Read more](https://blog.activeprofile.co.uk/ap-recommends-whats-got-us-talking-this-month) [![Active Profile takes career support online](https://blog.activeprofile.co.uk/hubfs/ACTIVE%20PROFILE%20TAKES%20CAREER%20SUPPORT%20ONLINE.png)](https://blog.activeprofile.co.uk/marketing-pr-agency-active-profile-take-career-support-online) ## [Active Profile takes career support online](https://blog.activeprofile.co.uk/marketing-pr-agency-active-profile-take-career-support-online) [Read more](https://blog.activeprofile.co.uk/marketing-pr-agency-active-profile-take-career-support-online) [![The future of the office in a post-coronavirus world](https://blog.activeprofile.co.uk/hubfs/THE%20FUTURE%20OF%20THE%20OFFICE%20IN%20A%20POST%20COVID%20WORLD.png)](https://blog.activeprofile.co.uk/the-future-of-the-office-in-a-post-coronavirus-world) ## [The future of the office in a post-coronavirus world](https://blog.activeprofile.co.uk/the-future-of-the-office-in-a-post-coronavirus-world) [Read more](https://blog.activeprofile.co.uk/the-future-of-the-office-in-a-post-coronavirus-world) [![It’s PR, not ER!](https://blog.activeprofile.co.uk/hubfs/IT%E2%80%99S%20PR%20NOT%20ER.png)](https://blog.activeprofile.co.uk/its-pr-not-er) ## [It’s PR, not ER!](https://blog.activeprofile.co.uk/its-pr-not-er) [Read more](https://blog.activeprofile.co.uk/its-pr-not-er) [![If only I’d known! Lessons from my first MIPIM](https://blog.activeprofile.co.uk/hubfs/LESSONS%20FROM%20MY%20FIRST%20MIPIM.png)](https://blog.activeprofile.co.uk/if-only-id-known-lessons-from-my-first-mipim) ## [If only I’d known! Lessons from my first MIPIM](https://blog.activeprofile.co.uk/if-only-id-known-lessons-from-my-first-mipim) [Read more](https://blog.activeprofile.co.uk/if-only-id-known-lessons-from-my-first-mipim) [![Media relations: what’s actually involved?](https://blog.activeprofile.co.uk/hubfs/MEDIA%20RELATIONS_%20WHAT%E2%80%99S%20ACTUALLY%20INVOLVED.png)](https://blog.activeprofile.co.uk/media-relations-whats-actually-involved) ## [Media relations: what’s actually involved?](https://blog.activeprofile.co.uk/media-relations-whats-actually-involved) [Read more](https://blog.activeprofile.co.uk/media-relations-whats-actually-involved) [![All killer, no filler: writing award-winning awards submissions](https://blog.activeprofile.co.uk/hubfs/WRITING%20AWARD-WINNING%20AWARDS%20SUBMISSIONS.png)](https://blog.activeprofile.co.uk/all-killer-no-filler-writing-award-winning-awards-submissions) ## [All killer, no filler: writing award-winning awards submissions](https://blog.activeprofile.co.uk/all-killer-no-filler-writing-award-winning-awards-submissions) [Read more](https://blog.activeprofile.co.uk/all-killer-no-filler-writing-award-winning-awards-submissions) [![When is it worth writing a press release? And when is it REALLY not...?](https://blog.activeprofile.co.uk/hubfs/WHEN%20IS%20IT%20WORTH%20WRITING%20A%20PRESS%20RELEASE.png)](https://blog.activeprofile.co.uk/when-is-it-worth-writing-a-press-release-and-when-is-it-really-not) ## [When is it worth writing a press release? And when is it REALLY not...?](https://blog.activeprofile.co.uk/when-is-it-worth-writing-a-press-release-and-when-is-it-really-not) [Read more](https://blog.activeprofile.co.uk/when-is-it-worth-writing-a-press-release-and-when-is-it-really-not) [1](https://blog.activeprofile.co.uk/author/amy-hardman) [2](https://blog.activeprofile.co.uk/author/amy-hardman/page/2) [3](https://blog.activeprofile.co.uk/author/amy-hardman/page/3) [Next](https://blog.activeprofile.co.uk/author/amy-hardman/page/2) [Last](https://blog.activeprofile.co.uk/author/amy-hardman/page/3) ![Active-Profile-logo_pastel-pink](https://blog.activeprofile.co.uk/hubfs/Logos/Active-Profile-logo_pastel-pink.svg) # WE GO ALL IN ### Head office Unit 5, Baltic View 14 Brick Street Liverpool L1 0BN 0151 556 7050 Copyright © 2025 Active Profile | [Terms & Conditions](https://info.activeprofile.co.uk/terms-conditions) | [Privacy Policy](https://info.activeprofile.co.uk/privacy-cookies)