--- title: Catch us at Channel Live 2024! description: In partnership with leading MSSP, Chorus, we’re taking to the stage to uncover the key marketing trends that are currently shaping the channel, as well as discussing the best approach to taking a new product or service to market. image: https://blog.activeprofile.co.uk/hubfs/Catch%20us%20at%20Channel%20Live%202024!%20.png --- [![Active-Profile-logo_pastel-pink](https://blog.activeprofile.co.uk/hubfs/Logos/Active-Profile-logo_pastel-pink.svg)](http://www.activeprofile.co.uk/)   - [About us](https://activeprofile.co.uk#section-1) - [What we do](https://activeprofile.co.uk#section-2) - [Work with us](https://activeprofile.co.uk#section-3) - Get in touch # Catch us at Channel Live 2024! Read Time: 2 minutes [![](https://blog.activeprofile.co.uk/hubfs/Catch%20us%20at%20Channel%20Live%202024!%20.png)](https://blog.activeprofile.co.uk/catch-us-at-channel-live-2024) Active Profile is delighted to announce our speaking spot at Channel Live this year. We’re looking forward to meeting and connecting with IT resellers, vendors, and service providers to share our advice on how to successfully take a new product to market. And what better stage could we ask for than the UK’s largest ICT Channel event? As an agency, we work closely with the world’s largest tech distributor, TD SYNNEX, as well as a variety of other tech vendors and IT resellers. Our role is to help each of them stand out and generate demand in a market that's become extremely crowded. ### How to build a brand AND create demand in the Channel   In partnership with leading MSSP, Chorus, we’re taking to the stage to discuss the key marketing trends that are currently shaping the channel, as well as discussing the best approach to taking a new product or service to market.   So make sure you head over to our session, which will be happening at Birmingham's NEC event venue at 1:55 pm on Wednesday 20th March 2024! Links to grab tickets can be found at the bottom of the page. ### Meet the team heading to Channel Live!  Nathan, Client Portfolio Director at Active Profile  ![Nathan Selby](https://blog.activeprofile.co.uk/hs-fs/hubfs/Nathan%20Selby.jpg?width=236&height=354&name=Nathan%20Selby.jpg) With almost 15 years of experience in marketing, Nathan is our leading channel marketing strategist and plays a key role in overseeing the delivery of our channel marketing campaigns. Nathan has worked with dozens of vendors and delivered over 100 end-user lead-gen campaigns.  If you’re looking for advice on how to cut through a busy space and stand out in the market, be sure to connect with Nathan ahead of his talk at Channel Live.   [![Connect with Nathan](https://no-cache.hubspot.com/cta/default/2498665/a2eafcdd-217b-4772-b495-de901e4647be.png)](https://cta-redirect.hubspot.com/cta/redirect/2498665/a2eafcdd-217b-4772-b495-de901e4647be)   Anna, CEO of Active Profile ![Anna Heyes](https://blog.activeprofile.co.uk/hs-fs/hubfs/Anna%20Heyes.jpg?width=236&height=354&name=Anna%20Heyes.jpg) Anna Heyes is the CEO and founder of Active Profile, our agency that brings together profile and performance. Anna has worked with technology scale-ups, investors, and global brands for over two decades, helping them scale at various points in their growth journey, right through to exit. Anna is a keen advisor, strategist, and data enthusiast who loves nothing more than leveraging smart strategy to bring together PR and performance marketing to create results that are bigger and better. As well as growing the agency, Anna also leads the growing UK Tech Climbers initiative, which showcases the best rising product-led tech startups across several regions in the UK.  [![Connect with Anna](https://no-cache.hubspot.com/cta/default/2498665/66bda7c2-cc9c-4bec-97ed-1ebca4a8e36b.png)](https://cta-redirect.hubspot.com/cta/redirect/2498665/66bda7c2-cc9c-4bec-97ed-1ebca4a8e36b)   ### Have you got your tickets to Channel Live? It’s completely free to attend Channel Live, which is being hosted at The NEC in Birmingham. Make sure to secure your tickets before it’s too late! [![Get tickets](https://no-cache.hubspot.com/cta/default/2498665/60ac2dc7-1c00-429c-a955-1e6a8705bf78.png)](https://cta-redirect.hubspot.com/cta/redirect/2498665/60ac2dc7-1c00-429c-a955-1e6a8705bf78) Written by #### Nathan Selby #### Share this article ### Subscribe to our blog PUBLIC RELATIONS, project management, place, Marketing, PR, Events ![Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/hs-fs/hubfs/SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png?width=690&name=SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png) FEATURED POST Latest Post #### [Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/maximising-your-profile-amplifying-content-at-business-events-and-conferences) Read Time: 5 minutes Latest Post #### [Harnessing Collective Genius in an Election Year: Bringing the Tech Sector Together Amid Change](https://blog.activeprofile.co.uk/harnessing-collective-genius-in-an-election-year-bringing-the-tech-sector-together-amid-change) Read Time: 5 minutes [Making careers in PR accessible with Agent Academy](https://blog.activeprofile.co.uk/making-careers-in-pr-accessible-with-agent-academy) Read Time: 3 minutes --- [‘All in’ case study: building brand authority and awareness through proactive PR and experiments](https://blog.activeprofile.co.uk/all-in-case-study-building-brand-authority-and-awareness-through-proactive-pr-and-experiments) Read Time: 4 minutes --- [Urban futures, regional impact: Launching Avison Young’s outlook reports across the UK](https://blog.activeprofile.co.uk/urban-futures-regional-impact-launching-avison-youngs-outlook-reports-across-the-uk) Read Time: 3 minutes --- GROWTH MARKETING, Marketing Experiments ![Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/hs-fs/hubfs/WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png?width=690&name=WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png) FEATURED POST Latest Post #### [Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/why-marketing-experimentation-is-better-than-your-guesswork) Read Time: 5 minutes Latest Post #### [Creating a Marketing Strategy Fit for Growth: A Whistle-Stop Guide](https://blog.activeprofile.co.uk/creating-a-marketing-strategy-fit-for-growth-a-whistle-stop-guide) Read Time: 7 minutes [The 4 magical marketing metrics investors want to see](https://blog.activeprofile.co.uk/4-marketing-metrics-investors-want-to-see) Read Time: 3 minutes --- [3 reasons why CEOs need agile marketing post Covid-19](https://blog.activeprofile.co.uk/3-reasons-why-ceos-need-agile-marketing-post-covid-19) Read Time: 6 minutes --- [Can a growth communications strategy scale your brand? 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