Blogs by Active Profile - Marketing, PR & Comms Agency

MIPIM 2025: our toolkit for success

Written by Amy Hardman | 21/02/24 19:55

Our founder & CEO, Anna Heyes will be flying out to Cannes to support clients at the four-day real estate conference. She'll be splitting her across the different city programmes, joining conversations about investment to support UK growth, exploring the industries and innovation sectors accelerating the real estate sector - and no doubt listening to the latest industry ambitions and challenges.

Meet Anna 
Founder/CEO, Active Profile 

Establishing Active Profile almost 20 years ago, Anna has built a PR and marketing agency that’s highly regarded by placemaking and technology industries. Creator of the Tech Climbers initiative, she’s working with people at the forefront of innovation ecosystems and place strategy. Anna has built solid relationships with national organisations focused on social and economic impact in growth regions across the UK.

Get in touch if you’d like to catch up with Anna at MIPIM. 

Meet Anna at MIPIM > 

Our MIPIM toolkit 

From preparing your event communications to ensuring you get the most value from MIPIM 2025, check out all our tips and guides ahead of the big week. 

cutting through the noise at MIPIM 

At pivotal industry events, forming and sharing an interesting and bold point of view is one of the best ways to stand out against the backdrop of conversation happening at MIPIM. What's your point of view ahead of the conference? How can you add to the conversation when you're out there? Check out our quick wins to help build out your point of view.

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Modern-day MIPIM: What's changed? 

Haven't been to MIPIM in a few years? Some things never change at the conference, but you do need to be prepared for LinkedIn's rise in popularity. Check out our tips to ensure you use social media to your advantage at MIPIM. 

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Maximising your profile at MIPIM 

At Active Profile, we work with clients to create and support their event communications strategies to ensure they maximise their ROI when they host, attend and speak at events. With this in mind, read our top advice for amplifying your brand and content at events. 

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First time at MIPIM? 

Check out the lessons and insights Amy learnt after her trip to MIPIM that can help you prepare for your first rodeo at the Cannes conference. 

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SUPPORT THAT PUTS YOU IN FRONT 

Heading to MIPIM wishing you had more of a plan and support? Don't make the same mistake twice. Get in touch, or book a chat with Anna at MIPIM, to find out how we can help you prepare your communications strategy ahead of any future events in your calendar.