--- title: "Cutting through the noise: why having a point of view matters" description: In today’s world, we’re all competing for attention. With so much noise and content out there, standing out can feel impossible. Yet, the individuals and businesses who truly leave a mark are nearly always those who have a clear (and often bold!) point of view. image: https://blog.activeprofile.co.uk/hubfs/General%20-%20Landscape%20(1).png --- [![Active-Profile-logo_pastel-pink](https://blog.activeprofile.co.uk/hubfs/Logos/Active-Profile-logo_pastel-pink.svg)](http://www.activeprofile.co.uk/)   - [About us](https://activeprofile.co.uk#section-1) - [What we do](https://activeprofile.co.uk#section-2) - [Work with us](https://activeprofile.co.uk#section-3) - Get in touch # Cutting through the noise: why having a point of view matters Read Time: 4 minutes [![](https://blog.activeprofile.co.uk/hubfs/General%20-%20Landscape%20(1).png)](https://blog.activeprofile.co.uk/cutting-through-the-noise-why-having-a-point-of-view-matters) In today’s world, we’re all competing for attention. With so much noise and content out there, standing out can feel impossible. Yet, the individuals and businesses who truly leave a mark are nearly always those who have a clear (and often bold!) point of view. They’re  willing to share authentic thoughts and take a clear position, whether that’s in an article, at an event, or on social media.  Think about it: when someone like Greta Thunberg speaks about climate change with unwavering passion, or when Jacinda Ardern speaks about compassionate leadership - they make people stop and listen. Their perspectives align with their mission and values, which is why they resonate so deeply.    At Active Profile, we help leaders and experts develop their unique points of view, making it easier for them to connect with their audience and confidently advocate for their projects and brands.  So, let’s explore how to hone your opinions and use them to elevate your business and inspire your team.    # **What makes a strong point of view?**  It’s easy to think that a strong point of view has to be groundbreaking or controversial. That’s simply not true. The best points of view build on conversations already happening and add a fresh, authentic perspective. They’re grounded in your values, backed by data, and tied to your expertise.  Authenticity is key. If your opinion doesn’t reflect what you stand for or the work you’re doing, it’ll fall flat. For example, Patagonia’s vocal stance on sustainability works because it’s fully aligned with their brand. On the other hand, jumping on a trending topic without real substance can confuse your audience and erode trust.    # **Why it matters so much**  Sharing your point of view isn’t just about standing out; it’s also about building credibility and trust. When you consistently share thoughtful insights, you position yourself and your team as experts in your field.  Consider this: [75% of decision-makers say thought leadership has prompted them to explore a product or service they hadn’t previously considered](https://www.edelman.com/insights/road-thought-leadership-paved-with-empathy), and 60% of C-suite executives turn to thought leadership to make better decisions.   Establishing a clear point of view can open doors to media opportunities, speaking engagements, and even partnerships. It’s a way to show, not just tell, what makes your business different.  ![General - Landscape (2)](https://blog.activeprofile.co.uk/hs-fs/hubfs/General%20-%20Landscape%20(2).png?width=1200&height=627&name=General%20-%20Landscape%20(2).png)   # **SOME QUICK-WIN STEPS TO DEVELOPING YOUR POINT OF VIEW** **1. Look to people you admire** Who do you respect in your industry or beyond? Think about the individuals whose opinions and communication styles resonate with you. What makes their perspective stand out, and how could their approach inspire your own?    **2. Follow the chatter** Start by exploring what’s already being talked about in your sector. Tools like Google Trends, social media listening platforms, or industry publications can give you insights into current discussions. Do you agree or disagree with the prevailing views? Can you add something new to the conversation?  For instance, if there’s debate around the impact of AI on jobs, and your company is in recruitment tech, consider how you might contribute a unique perspective - perhaps focusing on AI’s potential to enhance, rather than replace, human talent.    **3. Tap into internal conversations** Some of the best ideas come from the everyday. What’s being discussed in your team meetings? What challenges are you tackling for your clients? Use these as a springboard to form your thoughts and draft a point of view that’s rooted in real-world experience.   **4. Keep your goals in mind, always** Your point of view should align with what you’re trying to achieve. Are you looking to raise awareness for a cause, attract new clients, or position your business as an industry leader? Let your goals guide your tone and messaging.    # **Bringing your voice to life**  Your point of view doesn’t always need to be a long article. Start small - a LinkedIn post reacting to an industry trend, a short video sharing your thoughts, or even a tweet can make an impact.  For example, a well-timed comment or reflection on a current industry trend can spark meaningful conversations and position you as someone worth listening to. By sharing timely, purposeful content, you can start building your reputation as a thought leader too.  # **We’re here to help**  At Active Profile, we’ve worked with countless teams to help them find and refine their voice. Through our unique Point of View Workshop, we guide you through exercises designed to uncover authentic insights and turn them into actionable communication strategies.  So… are you ready to stand out? [Learn more about how we can help you craft your unique point of view. ](https://info.activeprofile.co.uk/crafting-a-point-of-view-that-cuts-through-the-noise)     Written by #### Elliot Ramsey #### Share this article ### Subscribe to our blog PUBLIC RELATIONS, project management, place, Marketing, PR, Events ![Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/hs-fs/hubfs/SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png?width=690&name=SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png) FEATURED POST Latest Post #### [Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/maximising-your-profile-amplifying-content-at-business-events-and-conferences) Read Time: 5 minutes Latest Post #### [Harnessing Collective Genius in an Election Year: Bringing the Tech Sector Together Amid Change](https://blog.activeprofile.co.uk/harnessing-collective-genius-in-an-election-year-bringing-the-tech-sector-together-amid-change) Read Time: 5 minutes [Making careers in PR accessible with Agent Academy](https://blog.activeprofile.co.uk/making-careers-in-pr-accessible-with-agent-academy) Read Time: 3 minutes --- [‘All in’ case study: building brand authority and awareness through proactive PR and experiments](https://blog.activeprofile.co.uk/all-in-case-study-building-brand-authority-and-awareness-through-proactive-pr-and-experiments) Read Time: 4 minutes --- [Urban futures, regional impact: Launching Avison Young’s outlook reports across the UK](https://blog.activeprofile.co.uk/urban-futures-regional-impact-launching-avison-youngs-outlook-reports-across-the-uk) Read Time: 3 minutes --- GROWTH MARKETING, Marketing Experiments ![Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/hs-fs/hubfs/WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png?width=690&name=WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png) FEATURED POST Latest Post #### [Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/why-marketing-experimentation-is-better-than-your-guesswork) Read Time: 5 minutes Latest Post #### [Creating a Marketing Strategy Fit for Growth: A Whistle-Stop Guide](https://blog.activeprofile.co.uk/creating-a-marketing-strategy-fit-for-growth-a-whistle-stop-guide) Read Time: 7 minutes [The 4 magical marketing metrics investors want to see](https://blog.activeprofile.co.uk/4-marketing-metrics-investors-want-to-see) Read Time: 3 minutes --- [3 reasons why CEOs need agile marketing post Covid-19](https://blog.activeprofile.co.uk/3-reasons-why-ceos-need-agile-marketing-post-covid-19) Read Time: 6 minutes --- [Can a growth communications strategy scale your brand? 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