In today’s world, we’re all competing for attention. With so much noise and content out there, standing out can feel impossible. Yet, the individuals and businesses who truly leave a mark are nearly always those who have a clear (and often bold!) point of view. They’re  willing to share authentic thoughts and take a clear position, whether that’s in an article, at an event, or on social media. 

Think about it: when someone like Greta Thunberg speaks about climate change with unwavering passion, or when Jacinda Ardern speaks about compassionate leadership - they make people stop and listen. Their perspectives align with their mission and values, which is why they resonate so deeply.   

At Active Profile, we help leaders and experts develop their unique points of view, making it easier for them to connect with their audience and confidently advocate for their projects and brands. 

So, let’s explore how to hone your opinions and use them to elevate your business and inspire your team. 

What makes a strong point of view? 

It’s easy to think that a strong point of view has to be groundbreaking or controversial. That’s simply not true. The best points of view build on conversations already happening and add a fresh, authentic perspective. They’re grounded in your values, backed by data, and tied to your expertise. 

Authenticity is key. If your opinion doesn’t reflect what you stand for or the work you’re doing, it’ll fall flat. For example, Patagonia’s vocal stance on sustainability works because it’s fully aligned with their brand. On the other hand, jumping on a trending topic without real substance can confuse your audience and erode trust. 

Why it matters so much 

Sharing your point of view isn’t just about standing out; it’s also about building credibility and trust. When you consistently share thoughtful insights, you position yourself and your team as experts in your field. 

Consider this: 75% of decision-makers say thought leadership has prompted them to explore a product or service they hadn’t previously considered, and 60% of C-suite executives turn to thought leadership to make better decisions.  

Establishing a clear point of view can open doors to media opportunities, speaking engagements, and even partnerships. It’s a way to show, not just tell, what makes your business different. 

SOME QUICK-WIN STEPS TO DEVELOPING YOUR POINT OF VIEW

1. Look to people you admire

Who do you respect in your industry or beyond? Think about the individuals whose opinions and communication styles resonate with you. What makes their perspective stand out, and how could their approach inspire your own? 

2. Follow the chatter

Start by exploring what’s already being talked about in your sector. Tools like Google Trends, social media listening platforms, or industry publications can give you insights into current discussions. Do you agree or disagree with the prevailing views? Can you add something new to the conversation? 

For instance, if there’s debate around the impact of AI on jobs, and your company is in recruitment tech, consider how you might contribute a unique perspective - perhaps focusing on AI’s potential to enhance, rather than replace, human talent. 

3. Tap into internal conversations

Some of the best ideas come from the everyday. What’s being discussed in your team meetings? What challenges are you tackling for your clients? Use these as a springboard to form your thoughts and draft a point of view that’s rooted in real-world experience.

4. Keep your goals in mind, always

Your point of view should align with what you’re trying to achieve. Are you looking to raise awareness for a cause, attract new clients, or position your business as an industry leader? Let your goals guide your tone and messaging. 

Bringing your voice to life 

Your point of view doesn’t always need to be a long article. Start small - a LinkedIn post reacting to an industry trend, a short video sharing your thoughts, or even a tweet can make an impact. 

For example, a well-timed comment or reflection on a current industry trend can spark meaningful conversations and position you as someone worth listening to. By sharing timely, purposeful content, you can start building your reputation as a thought leader too. 

We’re here to help 

At Active Profile, we’ve worked with countless teams to help them find and refine their voice. Through our unique Point of View Workshop, we guide you through exercises designed to uncover authentic insights and turn them into actionable communication strategies. 

So… are you ready to stand out? Learn more about how we can help you craft your unique point of view.