--- title: Can a growth communications strategy scale your brand? Yes it can. description: Most businesses think of PR, marketing and lead gen simply as ways to make more sales. But by developing an overall growth communications strategy, you can use them to directly scale your business. image: https://blog.activeprofile.co.uk/hubfs/CAN%20A%20GROWTH%20COMMUNICATIONS%20STRATEGY%20SCALE%20YOUR%20BRAND.png --- [![Active-Profile-logo_pastel-pink](https://blog.activeprofile.co.uk/hubfs/Logos/Active-Profile-logo_pastel-pink.svg)](http://www.activeprofile.co.uk/)   - [About us](https://activeprofile.co.uk#section-1) - [What we do](https://activeprofile.co.uk#section-2) - [Work with us](https://activeprofile.co.uk#section-3) - Get in touch # Can a growth communications strategy scale your brand? Yes it can. Read Time: 2 minutes [![Can a growth communications strategy scale your brand? Yes it can.](https://blog.activeprofile.co.uk/hubfs/CAN%20A%20GROWTH%20COMMUNICATIONS%20STRATEGY%20SCALE%20YOUR%20BRAND.png)](https://blog.activeprofile.co.uk/can-you-use-growth-communications-to-scale-your-brand-yes-you-can) To scale a business quickly, you need a [communications strategy](http://www.activeprofile.co.uk/growth-marketing/communications-strategy/) that helps to make the most of the most of the other growth activities you invest in, like hiring new employees, or selling into new markets. Growth marketing communications isn’t witchcraft – it should be informed by your overarching business strategy – and yet few brands align the two. As an agency that specialises in [PR, marketing and lead generation](http://www.activeprofile.co.uk/growth-marketing/) – rather than just one or two of them – we’re in the rare position of being able to take a 360-degree look at the comms of the brands we work with. What’s most telling about that is how many businesses have a complete blind-spot in one area or other. The right communications mix varies from brand to brand, but every brand should consider all elements of the mix. For those that are targeting fast growth, this is absolutely critical. Fast-growing brands have to optimise their comms activity to make the most of any other investment they are making in growth. If they don’t, they’re throwing money away at best and, at worst, putting themselves out of business more quickly than is rectifiable. As these brands are often laying the train tracks they’re travelling on, fast-growing also has to mean fast-changing. It’s not always clear what direction a brand’s growth might take it in, so it’s important that their comms activity is flexible and all options are available. For example, you don’t want to be suddenly having to develop a PR strategy on-the-fly because you hadn’t needed one before. ## Test, track, iterate To know what activities you need, you need to test, track and iterate. If you know your offer, market and positioning well, you should be able to identify which activities are likely to perform well. Some will always work better than others of course, so you should be prepared to fail fast and try other activities if needs be. The key to this approach is data. Your data should inform the activities you test, which you invest most in and which you drop if they’re not getting the results you need. It can also be used to automate elements of your comms approach to not only make it more efficient, but to make it more effective too. For example, automated PPC can not only save you the time and effort of identifying keywords to target and creating ads to run, but can identify the optimal keywords and create optimised ads. ## Maximising ROI There’s one other big reason that fast-growing brands should take a holistic approach to their comms. Because of the way in which PR, marketing and lead generation activities can support one another, additional activities don’t just bring their own value, but improve the value of other activities too. PR benefits marketing by generating new audiences for targeted activity and benefits lead gen by raising awareness of brands and their offers. Marketing benefits PR by developing and providing brand focus and messaging and benefits lead generation by targeting audiences with tailored activity. Lead gen benefits PR by turning brand awareness into real contacts and benefits marketing by maximising return on marketing investment. In short, when you get it right, full mix comms is greater than the sum of its parts. Photo by [Jungwoo Hong](https://unsplash.com/photos/cYUMaCqMYvI?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/search/photos/growth?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/2498665/e2c1a9c2-d1f8-48f5-ac61-7e1f523b972b.png)](https://cta-redirect.hubspot.com/cta/redirect/2498665/e2c1a9c2-d1f8-48f5-ac61-7e1f523b972b) Written by #### Natalie Fox Director #### Share this article ### Subscribe to our blog PUBLIC RELATIONS, project management, place, Marketing, PR, Events ![Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/hs-fs/hubfs/SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png?width=690&name=SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png) FEATURED POST Latest Post #### [Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/maximising-your-profile-amplifying-content-at-business-events-and-conferences) Read Time: 5 minutes Latest Post #### [Harnessing Collective Genius in an Election Year: Bringing the Tech Sector Together Amid Change](https://blog.activeprofile.co.uk/harnessing-collective-genius-in-an-election-year-bringing-the-tech-sector-together-amid-change) Read Time: 5 minutes [Making careers in PR accessible with Agent Academy](https://blog.activeprofile.co.uk/making-careers-in-pr-accessible-with-agent-academy) Read Time: 3 minutes --- [‘All in’ case study: building brand authority and awareness through proactive PR and experiments](https://blog.activeprofile.co.uk/all-in-case-study-building-brand-authority-and-awareness-through-proactive-pr-and-experiments) Read Time: 4 minutes --- [Urban futures, regional impact: Launching Avison Young’s outlook reports across the UK](https://blog.activeprofile.co.uk/urban-futures-regional-impact-launching-avison-youngs-outlook-reports-across-the-uk) Read Time: 3 minutes --- GROWTH MARKETING, Marketing Experiments ![Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/hs-fs/hubfs/WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png?width=690&name=WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png) FEATURED POST Latest Post #### [Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/why-marketing-experimentation-is-better-than-your-guesswork) Read Time: 5 minutes Latest Post #### [Creating a Marketing Strategy Fit for Growth: A Whistle-Stop Guide](https://blog.activeprofile.co.uk/creating-a-marketing-strategy-fit-for-growth-a-whistle-stop-guide) Read Time: 7 minutes [The 4 magical marketing metrics investors want to see](https://blog.activeprofile.co.uk/4-marketing-metrics-investors-want-to-see) Read Time: 3 minutes --- [3 reasons why CEOs need agile marketing post Covid-19](https://blog.activeprofile.co.uk/3-reasons-why-ceos-need-agile-marketing-post-covid-19) Read Time: 6 minutes --- [Can a growth communications strategy scale your brand? Yes it can.](https://blog.activeprofile.co.uk/can-you-use-growth-communications-to-scale-your-brand-yes-you-can) Read Time: 2 minutes --- News ![Inspired Spaces North 2019: searching for the North’s most creative workspaces](https://blog.activeprofile.co.uk/hs-fs/hubfs/INSPIRED%20SPACES%20NORTH-1.png?width=690&name=INSPIRED%20SPACES%20NORTH-1.png) FEATURED POST Latest Post #### [Inspired Spaces North 2019: searching for the North’s most creative workspaces](https://blog.activeprofile.co.uk/inspired-spaces-north-2019-searching-for-the-norths-most-creative-workspaces) Read Time: 1 minutes Latest Post #### [My internship at Active Profile: what I did and learnt](https://blog.activeprofile.co.uk/my-internship-at-active-profile-what-i-did-and-learnt) Read Time: 2 minutes [Active Profile awarded Workplace Wellbeing Charter accreditation](https://blog.activeprofile.co.uk/active-profile-awarded-workplace-wellbeing-charter-accreditation) Read Time: 1 minutes --- [Fight for flight: 12 minutes of oxygen](https://blog.activeprofile.co.uk/fight-for-flight-12-minutes-of-oxygen) Read Time: 2 minutes --- [A quacking time at the Manchester Duck Race](https://blog.activeprofile.co.uk/a-quacking-time-at-the-manchester-duck-race) Read Time: 2 minutes --- ![Active-Profile-logo_pastel-pink](https://blog.activeprofile.co.uk/hubfs/Logos/Active-Profile-logo_pastel-pink.svg) # WE GO ALL IN ### Head office Unit 5, Baltic View 14 Brick Street Liverpool L1 0BN 0151 556 7050 Copyright © 2025 Active Profile | [Terms & Conditions](https://info.activeprofile.co.uk/terms-conditions) | [Privacy Policy](https://info.activeprofile.co.uk/privacy-cookies)