Facts and figures are there to tell a tale. Whether that be good or bad, exciting or just letting people know that it’s “business as usual” a good bank of statistics can let everybody know exactly where you are and where you are headed.
That is, of course, as long as you know how to tell people the story.
At Active Profile one of the challenges we take on is bringing information to a wider audience and bringing data to life through engaging formats to reach and enthuse audiences. When it comes to stats, the goal is always to find new ways to animate and breathe life into them, to ensure that we keep the interest of the audience right until the end.
We were recently commissioned to redesign the Liverpool Commercial Office Market Report, a document which is now in its 10th year and is packed with the very latest office statistics for the city. It is well read by office agents and property and business journalists and the brief was to make it appeal to a wider market.
We were asked to give the report a new visual identity and to make it more engaging for the wider business community in Liverpool and beyond.
We decided that the only way to go with this project was animation and we went about condensing each grouping of data into charts, before animating each of them to create a visual presentation.
The real test came at the launch event but the animated presentation proved a hit, maintaining the attention of the 100-strong audience right up to the last frame.
Immediately following the launch, the range of animated assets created around the highlights of the report were propelled far and wide across general and social media platforms. Appearing in 11 online publications, the report has now been viewed more than 200 times online, proving that when it comes to stats there’s always a great way to tell your story.
