There are lots to consider when you create a new brand name; your insights, what it says about your company, will it attract customers? Is it something that will reflect your insights and values?

Frequently people undervalue the importance of how a brand name appears online.

In the past businesses would fight for domain-name URLs to help make it easier to find on Google. They would even go as far as naming their e-commerce firm something like Find A Home Ltd. 

Companies would hunt down keyword-specific URLs, such as www.find-a-new-home.com to push them up the rankings for that keyword.

The problem is, while Google likes URL domains with keywords in, it far prefers plenty of inbound links, great content and lots of people talking about how fantastic you are.

So you could have a great URL for your company, but create more competition for yourself by chasing a keyword as your business name.

The best digital marketing, and therefore the best way to be found online, is about getting the basics right. Having a strong product, presenting it well and, most importantly, ensuring you’re in the places your customers will find you are all important.  All this needs to lead to a good website with the content to drive sales and conversions.

In terms of keywords, to start with, you should take a look at what people are searching for already. A website such as kwfinder will offer some indication the types of words that your potential customers will use to find you .

The best advice about brand names and the internet is to get the fundamentals right. Select a name you’re happy with. Check it against Companies House to ensure you’re not getting a name that other companies already have. Use a domain provider such as GoDaddy.com to ensure you can get the URL you want. Also you can check if there is already a trademark similar to what you have planned with this Government checker.

Make sure it talks to your audience and then get it out there. Ensure you are providing something that people want. Talk to them about it in the places they are, and continually make the product, and website, as good as you can 

With people engaging with what you do, the number of clicks will rise and you’ll soon be more discoverable.

Photo by William Iven on Unsplash