--- title: Why Inspired Spaces North? description: Anna Heyes, managing director of Active Profile, on why she helped set up the Inspired Spaces North showcase to show off the most creative office spaces image: https://blog.activeprofile.co.uk/hubfs/WHY%20INSPIRED%20SPACES%20NORTH.png --- [![Active-Profile-logo_pastel-pink](https://blog.activeprofile.co.uk/hubfs/Logos/Active-Profile-logo_pastel-pink.svg)](http://www.activeprofile.co.uk/)   - [About us](https://activeprofile.co.uk#section-1) - [What we do](https://activeprofile.co.uk#section-2) - [Work with us](https://activeprofile.co.uk#section-3) - Get in touch # Why Inspired Spaces North? Read Time: 1 minutes [![Why Inspired Spaces North?](https://blog.activeprofile.co.uk/hubfs/WHY%20INSPIRED%20SPACES%20NORTH.png)](https://blog.activeprofile.co.uk/2016/09/09/inspired-spaces-north) We hear it everywhere, “digital and creative industries are driving growth in our cities”, and it’s true. However, in commercial property terms, the sector is often linked with smaller lettings and shorter leases with low covenant strength occupiers who are less attractive to landlords and investors. [Tech North](http://technorthhq.com/) recently launched its Digital Powerhouse Report, which said that the digital economy accounts for £9.9billion GVA. Not only that but the North’s digital economy is creating jobs at 10 times the rate of other sectors and is on course to have 363,000 workers by 2020. But whatever the size or location of the lettings, we can’t ignore the sector – the [North’s digital workforce grew by 28% in the last five years, compared to 3.1% for the region’s non-digital workforce](https://www.swipe.to/vertical/3188n). So, if the sector’s growth continues at this pace or at a higher rate, hedging individual occupier risk by focusing on the sector makes good investment sense for the future. ## So why [Inspired Spaces North](http://www.prolificnorth.co.uk/inspiredspaces/)? As an established media platform aimed at a digital and creative audience, we wanted to join forces with [Prolific North](http://www.prolificnorth.co.uk/) to create Inspired Spaces North because this rapid growth and potential opportunity excited us and we wanted to delve deeper and find out more… What motivates the creative and digital occupier when acquiring and fitting out their office space? What galvanises the North’s workforce into action to increase inspiration and productivity in the office? We wanted answers… ## The judging We received an eclectic mix of entries. We saw large industrial floorplates with individual workspaces and open plan, collaborative areas. Others have opted for smaller, more intimate settings with communal meeting rooms. 48% of the shortlisted companies for Inspired Spaces North have more than 50 members of staff, illustrating that the sector is experiencing some serious growth and is definitely one to watch in terms of real estate. Inspired Spaces North’s is sponsored by [Capital & Centric](http://capitalandcentric.com/), [Brabners](http://www.brabners.com/) and [Zut Media ](http://www.zutmedia.com/) [Find out more about Inspired Spaces North](http://www.activeprofile.co.uk/2016/05/27/show-off-your-workplace-with-inspired-spaces-north/) The shortlist [Part 1](http://www.prolificnorth.co.uk/2016/09/inspired-spaces-north-inside-the-shortlisted-entries-part-1/) Written by #### Anna Heyes CEO #### Share this article ### Subscribe to our blog PUBLIC RELATIONS, project management, place, Marketing, PR, Events ![Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/hs-fs/hubfs/SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png?width=690&name=SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png) FEATURED POST Latest Post #### [Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/maximising-your-profile-amplifying-content-at-business-events-and-conferences) Read Time: 5 minutes Latest Post #### [Harnessing Collective Genius in an Election Year: Bringing the Tech Sector Together Amid Change](https://blog.activeprofile.co.uk/harnessing-collective-genius-in-an-election-year-bringing-the-tech-sector-together-amid-change) Read Time: 5 minutes [Making careers in PR accessible with Agent Academy](https://blog.activeprofile.co.uk/making-careers-in-pr-accessible-with-agent-academy) Read Time: 3 minutes --- [‘All in’ case study: building brand authority and awareness through proactive PR and experiments](https://blog.activeprofile.co.uk/all-in-case-study-building-brand-authority-and-awareness-through-proactive-pr-and-experiments) Read Time: 4 minutes --- [Urban futures, regional impact: Launching Avison Young’s outlook reports across the UK](https://blog.activeprofile.co.uk/urban-futures-regional-impact-launching-avison-youngs-outlook-reports-across-the-uk) Read Time: 3 minutes --- GROWTH MARKETING, Marketing Experiments ![Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/hs-fs/hubfs/WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png?width=690&name=WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png) FEATURED POST Latest Post #### [Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/why-marketing-experimentation-is-better-than-your-guesswork) Read Time: 5 minutes Latest Post #### [Creating a Marketing Strategy Fit for Growth: A Whistle-Stop Guide](https://blog.activeprofile.co.uk/creating-a-marketing-strategy-fit-for-growth-a-whistle-stop-guide) Read Time: 7 minutes [The 4 magical marketing metrics investors want to see](https://blog.activeprofile.co.uk/4-marketing-metrics-investors-want-to-see) Read Time: 3 minutes --- [3 reasons why CEOs need agile marketing post Covid-19](https://blog.activeprofile.co.uk/3-reasons-why-ceos-need-agile-marketing-post-covid-19) Read Time: 6 minutes --- [Can a growth communications strategy scale your brand? 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