--- title: A new head of content to power up our ‘all in’ proposition description: Active Profile recruits new head of content to power up its integrated 'all in' proposition. image: https://blog.activeprofile.co.uk/hubfs/2-Sep-28-2023-04-43-25-8397-PM.png --- [![Active-Profile-logo_pastel-pink](https://blog.activeprofile.co.uk/hubfs/Logos/Active-Profile-logo_pastel-pink.svg)](http://www.activeprofile.co.uk/)   - [About us](https://activeprofile.co.uk#section-1) - [What we do](https://activeprofile.co.uk#section-2) - [Work with us](https://activeprofile.co.uk#section-3) - Get in touch # A new head of content to power up our ‘all in’ proposition Read Time: 1 minutes [![](https://blog.activeprofile.co.uk/hubfs/2-Sep-28-2023-04-43-25-8397-PM.png)](https://blog.activeprofile.co.uk/a-new-head-of-content-to-power-up-our-all-in-proposition) This year at AP we’ve invested heavily in the expansion and development of our teams across the agency. We’ve attracted key specialists to bring new skills and experience that are in demand for our client campaigns, adding to the rollout of our ‘All In’ profile and performance model for campaign delivery. The key to a high-quality integrated marketing strategy that will successfully generate leads and growth is ensuring that your PR, content, and branding align with your performance marketing. But what about the linchpin that brings all of these elements together? Here at Active Profile, that’s our Head of Content, Jemma. Jemma joined AP back in March, bringing with her nearly a decade of content and strategy experience. As well as managing three members of our PR and content team, she oversees all content strategy within the studio. With a wealth of knowledge and a close familiarity with both the agency world and in-house work, Jemma has put us in the strongest place we have ever been in to deliver impactful value proposition projects, as well as key brand messaging for clients – with the ability to advise on the most effective ways and means deliver your comms. *“It’s been great to bring a mix of creative and strategic thinking to the table with my new team at AP and see results already coming together through this newer, more integrated approach for the agency, that gels really well with my experience and background. The last few months at AP have been some of the most rewarding of my career so far - I’m excited to see where upcoming projects will take us!”* ![11-3](https://blog.activeprofile.co.uk/hs-fs/hubfs/11-3.png?width=1000&height=560&name=11-3.png) So, are you sure you’re speaking to your customers in the right tone of voice? Do you have an engaged audience that you’re confidently interacting with? Speak to Jemma to find out how we could help you. [![Speak to Jemma](https://no-cache.hubspot.com/cta/default/2498665/16417643-9462-4923-877a-79a8cde70bf4.png)](https://cta-redirect.hubspot.com/cta/redirect/2498665/16417643-9462-4923-877a-79a8cde70bf4) Written by #### Natalie Fox Director #### Share this article ### Subscribe to our blog PUBLIC RELATIONS, project management, place, Marketing, PR, Events ![Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/hs-fs/hubfs/SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png?width=690&name=SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png) FEATURED POST Latest Post #### [Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/maximising-your-profile-amplifying-content-at-business-events-and-conferences) Read Time: 5 minutes Latest Post #### [Harnessing Collective Genius in an Election Year: Bringing the Tech Sector Together Amid Change](https://blog.activeprofile.co.uk/harnessing-collective-genius-in-an-election-year-bringing-the-tech-sector-together-amid-change) Read Time: 5 minutes [Making careers in PR accessible with Agent Academy](https://blog.activeprofile.co.uk/making-careers-in-pr-accessible-with-agent-academy) Read Time: 3 minutes --- [‘All in’ case study: building brand authority and awareness through proactive PR and experiments](https://blog.activeprofile.co.uk/all-in-case-study-building-brand-authority-and-awareness-through-proactive-pr-and-experiments) Read Time: 4 minutes --- [Urban futures, regional impact: Launching Avison Young’s outlook reports across the UK](https://blog.activeprofile.co.uk/urban-futures-regional-impact-launching-avison-youngs-outlook-reports-across-the-uk) Read Time: 3 minutes --- GROWTH MARKETING, Marketing Experiments ![Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/hs-fs/hubfs/WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png?width=690&name=WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png) FEATURED POST Latest Post #### [Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/why-marketing-experimentation-is-better-than-your-guesswork) Read Time: 5 minutes Latest Post #### [Creating a Marketing Strategy Fit for Growth: A Whistle-Stop Guide](https://blog.activeprofile.co.uk/creating-a-marketing-strategy-fit-for-growth-a-whistle-stop-guide) Read Time: 7 minutes [The 4 magical marketing metrics investors want to see](https://blog.activeprofile.co.uk/4-marketing-metrics-investors-want-to-see) Read Time: 3 minutes --- [3 reasons why CEOs need agile marketing post Covid-19](https://blog.activeprofile.co.uk/3-reasons-why-ceos-need-agile-marketing-post-covid-19) Read Time: 6 minutes --- [Can a growth communications strategy scale your brand? Yes it can.](https://blog.activeprofile.co.uk/can-you-use-growth-communications-to-scale-your-brand-yes-you-can) Read Time: 2 minutes --- News ![Inspired Spaces North 2019: searching for the North’s most creative workspaces](https://blog.activeprofile.co.uk/hs-fs/hubfs/INSPIRED%20SPACES%20NORTH-1.png?width=690&name=INSPIRED%20SPACES%20NORTH-1.png) FEATURED POST Latest Post #### [Inspired Spaces North 2019: searching for the North’s most creative workspaces](https://blog.activeprofile.co.uk/inspired-spaces-north-2019-searching-for-the-norths-most-creative-workspaces) Read Time: 1 minutes Latest Post #### [My internship at Active Profile: what I did and learnt](https://blog.activeprofile.co.uk/my-internship-at-active-profile-what-i-did-and-learnt) Read Time: 2 minutes [Active Profile awarded Workplace Wellbeing Charter accreditation](https://blog.activeprofile.co.uk/active-profile-awarded-workplace-wellbeing-charter-accreditation) Read Time: 1 minutes --- [Fight for flight: 12 minutes of oxygen](https://blog.activeprofile.co.uk/fight-for-flight-12-minutes-of-oxygen) Read Time: 2 minutes --- [A quacking time at the Manchester Duck Race](https://blog.activeprofile.co.uk/a-quacking-time-at-the-manchester-duck-race) Read Time: 2 minutes --- ![Active-Profile-logo_pastel-pink](https://blog.activeprofile.co.uk/hubfs/Logos/Active-Profile-logo_pastel-pink.svg) # WE GO ALL IN ### Head office Unit 5, Baltic View 14 Brick Street Liverpool L1 0BN 0151 556 7050 Copyright © 2025 Active Profile | [Terms & Conditions](https://info.activeprofile.co.uk/terms-conditions) | [Privacy Policy](https://info.activeprofile.co.uk/privacy-cookies)