Liverpool-based profile and performance agency, Active Profile, has secured new AI and technology briefs from HyperFinity, Code Computer Love, Turing Innovation Catalyst and Little Journey as part of its ongoing growth following a rebrand in 2022.
The agency, which recently celebrated its 19th birthday, works with innovator brands in the tech, real estate, and professional services industries blending PR and communications strategy with demand and lead generation to get bigger, better results.
Active Profile has a wealth of experience working with the tech sector, from launching start-ups and growing scale-ups, to working with large vendors and distributors in the cloud services and tech transformation arena, with CEO Anna Heyes continuing to be a prominent figure in the Northern tech landscape.
Active Profile will lead on integrated PR strategy and delivery for Manchester-based design and innovation agency, Code Computerlove.
The team will also be working with non-profit AI ecosystem programme, Turing Innovation Catalyst (TIC), on a campaign ahead of their launch in Greater Manchester.
For Leeds-based decision intelligence firm HyperFinity, the team has been appointed to partner on their growth strategy starting with a series of channel marketing experiments blended with a PR contract as the company heads into a period of growth following investment from Snowflake Ventures.
Active Profile will also be working with digital healthcare solutions provider Little Journey to promote their upcoming international webinar series in partnership with the LEGO Foundation.
Anna Heyes, CEO of Active Profile said:
“Each of these new briefs has been secured because of our expertise in taking tech to market and our ability to use data to drive our campaigns and insights. AI is front and centre of the debate right now and we’re proud to be working with reputable brands that are set to do brilliant things over the coming months. We truly feel at home with trailblazing companies who bring something different to the table, and we’re beyond delighted to go ‘all in’ with these clients.”
Peter Denby, Chief Commercial Officer and co-founder at HyperFinity added:
“We first became aware of the great work Active Profile does through their work with Tech Climbers. After a period of investment for our team, we needed an agency that understood how to propel us into the next phase of growth, and that’s exactly what Active Profile is doing.”
Gemma Handley, Managing Director of Code Computerlove said:
"As an agency, we have already formed a cohesive bond with Active Profile. Our ways of working are aligned, and they understand our market and ambitions. We recently moved into our new office at Manchester's WPP Campus, which has been ideal for starting our relationship with the Active Profile team."
Active Profile will also be hosting a webinar on the principles of designing campaigns using marketing experiments, in conjunction with HubSpot on the 1st of November - register your space by clicking the image below!