We’ve joined Tangerine to set up a new tech and real estate unit
The Active Profile team has joined forces with Tangerine to expand its B2B and corporate team with the launch of a new tech and real estate-focused unit, strengthening the agency’s expertise in two of its fastest-growing client sectors.
The new team is led by Anna Heyes, and she is joined by a group of talented marketers with proven experience across innovation, investment and placemaking.
The new unit is supported by the agency’s 110-strong team of integrated PR and social media specialists.
The move is the latest in a series of developments that reflect Tangerine’s continued national growth. Recent steps include the appointment of former Westminster media lead Sam Fisk, the creation of a new director of corporate news role to accelerate Tangerine’s business editorial, and the launch of Crisis Lab, an AI-powered simulation service for corporate comms teams navigating reputational risk.
Sam Gregory, Co-CEO at Tangerine, said:
"Welcoming Anna to set up the new unit is another exciting step forward for Tangerine. Her expertise and experience opens up fresh opportunities for our clients and further strengthens our credentials in tech and real estate. It builds on the momentum we’ve created through our investment in innovation, from Project 10 and real-time content optimisation to the launch of Crisis Lab, our AI-powered simulation tool for reputation management."
Anna Heyes, founder of Active Profile, added:
“After more than twenty years leading Active Profile, I’m excited to set up this new unit at Tangerine. The agency has a reputation for excellence nationwide and felt like a natural fit for my ambitions. It’s known for being brave, collaborative and focused on making a real difference to clients’ commercial goals. I’m excited about what can be achieved as part of the growing Tangerine team.”
Contact Anna and the team on anna.heyes@tangerinecomms.com
