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HubSpot introduces new tools to keep you scaling

At in INBOUND 2018 this week, HubSpot unveiled a plethora of new updates to help marketing, sales and customer success teams of any size grow.

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One for our existing clients (and prospective clients) here. HubSpot announced a host of updates to its platform at its annual INBOUND conference this week and there are a number of highlights. So, without further ado, here's the low-down.

HubSpot Growth Suite

 

HubSpot Growth Suite

The HubSpot Growth Suite is aimed at fast-scaling companies and contains all the HubSpot tools fully integrated together to drive growth. Available at Starter, Professional and Enterprise tiers, it includes Marketing Hub, Sales Hub and Service Hub bundled together and integrated with the free CRM. It allows businesses to further further their relationships with contacts through marketing, sales and customer success.

Find our more about Growth Suite here...

HubSpot Video

Video Product Shot

According to Wyzowl, when both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. With this need for focussing on video in mind, HubSpot has launched a series of tools for video creation, hosting, management and measurement throughout its marketing, sales and service hubs. Among the features are built-in video CTAs and one-to-one video messages for sales and customer service contact.

Find out more about HubSpot Video here...

Marketing Hub

There have been a number of updates to Marketing Hub Enterprise and Professional. Aimed at advanced marketing teams, they ostensibly provide more control, greater flexibility and deeper integrations and variously include:

  • Custom Analytics Views
  • Membership-driven content
  • Email frequency safeguards
  • Continuous testing with a single click
  • YouTube integration
  • Predictive lead scoring
  • Single sign-on
  • Custom bots
  • Slack integration

As well as HubSpot Video, improvements have been made to company-based workflows to help run full Account Based Marketing campaigns. You'll now be able to measure the performance of your smart content using smart content reporting. Elsewhere, the new customer report builder will allow you to easily create a report on your contact, company, deal and engagement data.

Find out more about Marketing Suite here...

 Sales Hub

Sales Hub Enterprise is aimed at giving teams all of the CRM and sales tools needed. Improvements include:

  • Playbooks
  • eSignature functionality
  • Approval management for quotes
  • Call transcription & recording
  • Quota management
  • Tracking for recurring revenue and renewals

Find out more about Sales Hub here...

Service Hub

In our marketing savvy world, people are naturally wary of company communications. People do trust other customers, though, and are far more likely to buy a product or service from a customer recommendation. As such, it's important to keep customers happy, which is what the HubSpot Service Hub is designed for. Among the features its gives customer service teams are goals, playbooks and account health scoring.

Find out more about Service Hub here...

HubSpot CMS

CMS

Now a standalone product in itself, HubSpot CMS is deeply integrated with HubSpot CRM with the aim of offering a personalised experience for website visitors. Businesses can customise entire buyer journeys, streamline marketing and sales alignment and track closed-loop reporting. You can:

  • Use drag-and-drop editors for quick and easy design changes
  • Create personalised experiences for each website visitor using smart content tools powered by the CRM
  • Secure websites with SSL enabled as standard.

You can read more about HubSpot CMS here...

DOWNLOADS

AN INTRODUCTION TO THE HUBSPOT GROWTH STACK

An Introduction to the HubSpot growth stack

Bring your team, tools and data together for your marketing and sales activity.

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THE 30 GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS

The 30 greatest lead generation tips, tricks & ideas

So what goes into a best-of-class lead generation engine?

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FREE CHECKLIST FOR INBOUND MARKETING CAMPAIGNS

Free checklist for inbound marketing campaigns

A handy list of what you need to do to ensure successful inbound campaigns.

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