--- title: Reinventing the Albert Dock description: Explore the reinvention of Liverpool's iconic Albert Dock, from derelict industrial space to a vibrant hub of leisure and tourism. image: https://blog.activeprofile.co.uk/hubfs/REINVENTING%20THE%20ALBERT%20DOCK.png --- [![Active-Profile-logo_pastel-pink](https://blog.activeprofile.co.uk/hubfs/Logos/Active-Profile-logo_pastel-pink.svg)](http://www.activeprofile.co.uk/)   - [About us](https://activeprofile.co.uk#section-1) - [What we do](https://activeprofile.co.uk#section-2) - [Work with us](https://activeprofile.co.uk#section-3) - Get in touch # Reinventing the Albert Dock Read Time: 1 minutes [![Reinventing the Albert Dock](https://blog.activeprofile.co.uk/hubfs/REINVENTING%20THE%20ALBERT%20DOCK.png)](https://blog.activeprofile.co.uk/reinventing-the-albert-dock) Regenerating the [Albert Dock](https://albertdock.com/) brought with it the enormous challenge of reinventing a place which meant so much to one generation, but little to another. Originally built in 1839, the Albert Dock heralded an era of British dominance in sea trade, at a time when Liverpool was the country’s second city. However, with time came new technology, and the country’s dependence on cargo boat trade soon faded. The Albert Dock closed for business in 1972 and, in the 1980s, Liverpool was curbed by its poor image. The Albert Dock lay derelict, still disfigured by the Blitz and the region’s spiralling economy. MDC, leading the charge of the dock’s rebirth, hoped its redevelopment would kick-start Liverpool’s transformation, both physically and mentally. The [Albert Dock Lecture Series](http://www.rtpi.org.uk/media/2302197/albert_dock_lecture_series.pdf) explains: “The aim was to create a new sense of place around the water space and wider dockland setting, but one that respected its history.” The major regeneration of the Albert Dock from derelict industrial place to one of leisure and tourism became a springboard for a wider communications campaign to attract new investment to Liverpool. It also began the process of improving relationships between the public and private sectors in Liverpool, an important and often overlooked element of sustainable placemaking. When reinventing places, a vital factor in good placemaking is maintaining a respect for the past. The regeneration of the Albert Dock did not build over its past, but built with it, incorporating its rich heritage at every stage. Today, much of the structure and key elements unchanged, with nautical references from the past dotted throughout. This is a big factor in its tourism pull. The Albert Dock’s journey from dilapidation into a place for community, tourism and civic pride is a great example of regeneration and placemaking at its finest. Developers understood the emotional power of keeping one foot in the dock’s seafaring past and the importance of placing one firmly in the future. “Before, it was a blank space on the map,” says the Albert Dock Lecture Series. “There were no memories. Now it is iconic and gives us a strong visual identity.” [![New Call-to-action](https://no-cache.hubspot.com/cta/default/2498665/289d0b17-958a-4cc1-9144-f5adca98815a.png)](https://cta-redirect.hubspot.com/cta/redirect/2498665/289d0b17-958a-4cc1-9144-f5adca98815a)   Written by #### Stewart Bennett Growth Marketing Technologist #### Share this article ### Subscribe to our blog PUBLIC RELATIONS, project management, place, Marketing, PR, Events ![Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/hs-fs/hubfs/SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png?width=690&name=SHOWCASING%20THE%20POTENTIAL%20OF%20YOUR%20PRODUCT%20THROUGH%20GROWTH%20EXPERIMENTS-3.png) FEATURED POST Latest Post #### [Maximising your profile: amplifying content at business events and conferences](https://blog.activeprofile.co.uk/maximising-your-profile-amplifying-content-at-business-events-and-conferences) Read Time: 5 minutes Latest Post #### [Harnessing Collective Genius in an Election Year: Bringing the Tech Sector Together Amid Change](https://blog.activeprofile.co.uk/harnessing-collective-genius-in-an-election-year-bringing-the-tech-sector-together-amid-change) Read Time: 5 minutes [Making careers in PR accessible with Agent Academy](https://blog.activeprofile.co.uk/making-careers-in-pr-accessible-with-agent-academy) Read Time: 3 minutes --- [‘All in’ case study: building brand authority and awareness through proactive PR and experiments](https://blog.activeprofile.co.uk/all-in-case-study-building-brand-authority-and-awareness-through-proactive-pr-and-experiments) Read Time: 4 minutes --- [Urban futures, regional impact: Launching Avison Young’s outlook reports across the UK](https://blog.activeprofile.co.uk/urban-futures-regional-impact-launching-avison-youngs-outlook-reports-across-the-uk) Read Time: 3 minutes --- GROWTH MARKETING, Marketing Experiments ![Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/hs-fs/hubfs/WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png?width=690&name=WHY%20MARKETING%20EXPERIMENTATION%20IS%20BETTER%20THAN%20YOUR%20GUESSWORK.png) FEATURED POST Latest Post #### [Why Marketing Experimentation is Better Than Your Guesswork](https://blog.activeprofile.co.uk/why-marketing-experimentation-is-better-than-your-guesswork) Read Time: 5 minutes Latest Post #### [Creating a Marketing Strategy Fit for Growth: A Whistle-Stop Guide](https://blog.activeprofile.co.uk/creating-a-marketing-strategy-fit-for-growth-a-whistle-stop-guide) Read Time: 7 minutes [The 4 magical marketing metrics investors want to see](https://blog.activeprofile.co.uk/4-marketing-metrics-investors-want-to-see) Read Time: 3 minutes --- [3 reasons why CEOs need agile marketing post Covid-19](https://blog.activeprofile.co.uk/3-reasons-why-ceos-need-agile-marketing-post-covid-19) Read Time: 6 minutes --- [Can a growth communications strategy scale your brand? Yes it can.](https://blog.activeprofile.co.uk/can-you-use-growth-communications-to-scale-your-brand-yes-you-can) Read Time: 2 minutes --- News ![Inspired Spaces North 2019: searching for the North’s most creative workspaces](https://blog.activeprofile.co.uk/hs-fs/hubfs/INSPIRED%20SPACES%20NORTH-1.png?width=690&name=INSPIRED%20SPACES%20NORTH-1.png) FEATURED POST Latest Post #### [Inspired Spaces North 2019: searching for the North’s most creative workspaces](https://blog.activeprofile.co.uk/inspired-spaces-north-2019-searching-for-the-norths-most-creative-workspaces) Read Time: 1 minutes Latest Post #### [My internship at Active Profile: what I did and learnt](https://blog.activeprofile.co.uk/my-internship-at-active-profile-what-i-did-and-learnt) Read Time: 2 minutes [Active Profile awarded Workplace Wellbeing Charter accreditation](https://blog.activeprofile.co.uk/active-profile-awarded-workplace-wellbeing-charter-accreditation) Read Time: 1 minutes --- [Fight for flight: 12 minutes of oxygen](https://blog.activeprofile.co.uk/fight-for-flight-12-minutes-of-oxygen) Read Time: 2 minutes --- [A quacking time at the Manchester Duck Race](https://blog.activeprofile.co.uk/a-quacking-time-at-the-manchester-duck-race) Read Time: 2 minutes --- ![Active-Profile-logo_pastel-pink](https://blog.activeprofile.co.uk/hubfs/Logos/Active-Profile-logo_pastel-pink.svg) # WE GO ALL IN ### Head office Unit 5, Baltic View 14 Brick Street Liverpool L1 0BN 0151 556 7050 Copyright © 2025 Active Profile | [Terms & Conditions](https://info.activeprofile.co.uk/terms-conditions) | [Privacy Policy](https://info.activeprofile.co.uk/privacy-cookies)