Here at Active Profile we are proud to announce an increase in revenue following the launch of our newly formed inbound marketing and lead generation team, securing a raft of new technology clients.

In support of the new service, we are now a certified agency partner for HubSpot, the world’s leading inbound marketing and sales platform, which manages and automates communications to generate high-quality leads. In addition to that we are leaders of the Liverpool HubSpot User Group (HUG), a quarterly event that brings together marketers and HubSpot users in the area.

You can book your place at the next Liverpool HubSpot User Group here.

Having developed the service over the last 12 months, our newly formed team has already delivered campaigns for clients including Manchester based data analytics company, Peak and employee learning platform, Wranx.

The launch of the new inbound marketing team follows an internal restructure at Active Profile earlier this year, which saw us split our marketing and PR functions to include sector-dedicated teams, specialising in innovation headed up by Jo Spragg and Place headed up by Nicky Hughes.

The reshuffle has resulted in a 15 per cent year-on-year surge in revenue, which recently marked the end of its financial year for 2017. It has also contributed to a series of new appointments.

Natalie Fox, account director and head of digital marketing, said: “As a growing PR and marketing agency, our prime focus is providing clients with a tangible return on investment. Through a tailored mix of PR and marketing, we’re able to deliver relevant leads in a holistic way, nurturing new contacts effectively through the sales and marketing funnel.

“In a drastically evolving communications landscape, it’s important that we are always working to adapt to clients’ changing needs which is why we have adopted and an agile approach to inbound marketing. With that some of the team have attended this years Inbound event in Boston as part of next step to our growth story.”

Following on from recent work, Richard Potter, co-founder and CEO of data analytics company, Peak, said: “Since launching our data analytics-as-a-service platform in 2016, our goal has been to deliver immediate and continuous business value to clients.

“The inbound marketing approach taken by Active Profile has seamlessly helped us to clarify and distil our go to market messages and tapped into our unique business needs as a subscription-based service. This has been a vital component to delivering the high-quality enquiries that we need to drive our growth.”

If you in a phase of growth at your business and are interested in an inbound marketing approach then talk to us today. Or why not attend the next Liverpool HubSpot User Group on October 25 to learn more.